There are lies that embarrass even the people who tell them — and then there are lies that their tellers enjoy so much they market them like Apple launches. “Genocide in Gaza” belongs to that second category: a slogan so catchy it’s on signs, T-shirts, graffiti, and even latte art shaped like a map of Palestine.

Before we go on, let’s state one small, irritating fact for those selling this story: Gaza is the one place in the world where the supposed “victims of genocide” are reproducing at the growth rate of a booming tech startup. A population ten times larger than seventy-five years ago, life expectancy higher than the regional average, and birth rates that would make a pediatrician raise an eyebrow — hardly the demographic footprint of a group being wiped off the map.

How a lie becomes a brand

The beauty (or horror) of this lie is its simplicity: two words — “genocide in Gaza” — and you don’t have to explain anything. Complexity evaporates: it isn’t a century-long conflict, it isn’t terror or rocket attacks, it isn’t the October 7 massacre. It’s a one-frame picture: perpetrator and victim — and conveniently, it always places us on the side of the perpetrator.

The West buys it because modern media needs a neat story of “good vs. evil.” Even better when the “good” are faceless and the “evil” can be identified from afar by a blue-and-white flag.

What genocide really looks like — versus the version they sell

Let’s be clear:

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Real genocides: Armenians in Turkey, Jews in the Holocaust, Tutsis in Rwanda — millions killed, whole communities erased, language, culture and religion devastated.

The Gaza version, as presented by the slogan: after “genocide,” there are more people, more mosques, more weapons, and an education system still broadcasting songs of hatred toward Israel.

It’s like a butcher announcing he’s “fasting” while biting into a steak. It doesn’t add up.

The dark comedy of the white lie

There’s a tragicomic element to this whole performance. While international organizations churn out condemnatory reports, the proclaimed “victims” in Gaza keep trading, importing Iranian rockets, and smiling for cameras when foreign reporters ask about their suffering. They even find time to produce music videos with the refrain “from the river to the sea.”

Strange, isn’t it? I can’t remember a historical case where people supposedly being genocided were simultaneously producing propaganda clips in real time.

Why it resonates in the West

Two main reasons:

Historic literacy the size of a TikTok clip — most young Westerners can’t distinguish real genocide from a trendy hashtag.

Western guilt appetite — after centuries of colonialism, slavery and empire, the West wants a convenient way to atone. So it picks an “attractive” victim easy to love from a distance and uses that sentiment to punch at Israel — a nation that is both Western and Eastern, Jewish and successful.

Cynicism with a Star of David

In truth, Israelis stopped being surprised a long time ago. When every three minutes someone somewhere shouts “Stop the genocide” while taking a selfie with an iPhone made in China (a country that actually runs concentration camps), you start to see that their moral outrage is like public Wi-Fi — weak and unreliable.

So what do we do about this lie?

We don’t apologize.
We don’t waste breath trying to convert those hooked on the narrative.
We do show the facts — not for them, but for our children, so they won’t fall for pretty words with razor teeth.

Our message should be simple: if this were “genocide,” it would be the most incompetent genocide in history — because the “victims” keep growing, getting stronger, and openly declaring they intend to destroy the “perpetrator.”

The “genocide in Gaza” story is not just a plotline — it’s a global PR exercise designed to turn Israel into the next apartheid pariah on the moral scoreboard of the international left. We won’t buy it. We know what real genocide looks like — we’ve been there, we survived, and we came home. While they shout in the streets, we’ll keep guarding our home, even if that earns us ten more “genocides” in the mouths of those who prefer slogans to history.