The left has learned to exploit the channels of the giving audience: morning programs with a progressive angle, talk shows featuring commentators with ideological positions, and airtime that is tailored to high exploitation of viewers who identify with it. The result: the “leftist message” is not only heard—it is replicated within the branches of discourse (cinema, culture, education) and enters living rooms as something that is naturally “free from criticism.” Thus, a media is created that defines what is considered normal—and this is a weapon of consciousness in its political sense.